Business
The Powerhouse Women's Volleyball Team Named After an Ice Cream: How the Creamline Cool Smashers Lit Up the Philippines' Volleyball Craze
Basketball rules Philippine sports, but women's volleyball is closing in, led by the Premier Volleyball League's Creamline Cool Smashers, named after an ice cream brand from snack maker Rebisco. This piece follows how the team ties into Rebisco's brand strategy and has lifted the sport's popularity.