Lifestyle

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The Country Where Christmas Shopping Starts on September 1: Four Months of 'Ber Months' Marketing in the Philippines

When September arrives in the Philippines, Christmas trees go up in malls and Christmas songs fill the radio. The four 'Ber months' from September to December make up what is known as the world's longest Christmas season. This piece looks at how it came about and how brands use it.

Oct 12, 20266 min read

Business

What Makes Philippine Marketing Different? Six Data-Backed Ways It Stands Apart From the Rest of the World

With about 110 million people and a median age in the mid-20s, the Philippines has a marketing environment unlike any other in Southeast Asia. Using published data, this piece sets out six ways Philippine marketing differs from the rest of the world.

Oct 12, 20266 min read