From food stalls to bills, loans and insurance, many Filipinos do it all in one app: GCash, the e-wallet run by Globe-affiliated Mynt, with 94 million registered users. Ahead of its October 20 listing, the country's largest IPO, this piece traces its growth through a marketing lens.
On Facebook Live in the Philippines, sellers show clothes and cosmetics one by one while viewers flood the comments with 'Mine!' The first to type it wins the right to buy. This piece uses data to trace how this selling method, which began as a side hustle, grew into a sizable market.
Topping up a prepaid phone just by giving your number at a store counter is routine across emerging markets. The electronic reload, or e-load, is traced to Smart Load from the Philippines' Smart Communications. This piece looks at how the service began and the marketing that made it spread.
