Franchising

Filipinos First in Line: How Jollibee Reached 10,000 Stores With a Diaspora-Led Overseas Strategy

When Jollibee opens a new store abroad, long lines form from the night before, often led by Filipinos living locally. Jollibee Foods Corporation now runs more than 10,000 stores in 33 countries, two-thirds of them abroad. This piece examines how Filipino communities overseas became its foothold.

Oct 12, 2026•5 min read