Business
2,500 Stores Worldwide by Shaking Fries: The Kiosk Franchise Strategy of Philippine-Born Potato Corner
At a small kiosk in a mall corridor, freshly fried potatoes get a dusting of flavored powder and a vigorous shake. With that simple product and kiosk format, Philippine-born Potato Corner has grown to more than 2,500 stores at home and abroad. This piece follows its marketing and franchise strategy.