Editorial Desk
Articles bylined MarkePinas Editor Team are produced by the MarkePinas editorial team. MarkePinas is owned and operated by APOC Co., Ltd., Tokyo.
From food stalls to bills, loans and insurance, many Filipinos do it all in one app: GCash, the e-wallet run by Globe-affiliated Mynt, with 94 million registered users. Ahead of its October 20 listing, the country's largest IPO, this piece traces its growth through a marketing lens.
When Jollibee opens a new store abroad, long lines form from the night before, often led by Filipinos living locally. Jollibee Foods Corporation now runs more than 10,000 stores in 33 countries, two-thirds of them abroad. This piece examines how Filipino communities overseas became its foothold.
For years, Korean actors and K-pop idols were the faces of major brands in the Philippines. From around 2024, local idol groups known as P-pop moved to center stage, led by girl group BINI and boy group SB19. This piece traces the shift from the Korean wave era to the P-pop boom.
On Facebook Live in the Philippines, sellers show clothes and cosmetics one by one while viewers flood the comments with 'Mine!' The first to type it wins the right to buy. This piece uses data to trace how this selling method, which began as a side hustle, grew into a sizable market.
When September arrives in the Philippines, Christmas trees go up in malls and Christmas songs fill the radio. The four 'Ber months' from September to December make up what is known as the world's longest Christmas season. This piece looks at how it came about and how brands use it.
Live product demonstrations, contests anyone can enter and partnerships with the media are now standard tools for companies everywhere. In the 1920s, Filipino-born entrepreneur Pedro Flores combined them into one package and set off a global yo-yo craze. This piece traces the marketing behind it.
Topping up a prepaid phone just by giving your number at a store counter is routine across emerging markets. The electronic reload, or e-load, is traced to Smart Load from the Philippines' Smart Communications. This piece looks at how the service began and the marketing that made it spread.
With about 110 million people and a median age in the mid-20s, the Philippines has a marketing environment unlike any other in Southeast Asia. Using published data, this piece sets out six ways Philippine marketing differs from the rest of the world.
LPIXEL Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and CEO: Tomihisa Kamada; hereinafter “LPIXEL”) has entered into a business cooperation agreement with VNPT Information Technology Company (Headquarters: Hanoi; hereinafter “VNPT-IT”) to market the “EIRL” series, LPIXEL’s…
The Okinawa Harborview Hotel has announced the completion of full-scale renovations for their 50th anniversary and will hold a grand opening in the summer 2026. com/anniversary/ ) Guest rooms have been upgraded to enhance comfort and more effectively accommodate the needs of long-term guests.
Huis Ten Bosch, the theme park resort in Nagasaki Prefecture, Japan, will unveil The Starlight Million on Friday, November 6 - a completely reimagined immersive illumination experience and the first major renewal of its award-winning illumination in 16 years. 1 for 13 consecutive years.
Tokyo, June 8, 2026 KDDI Corporation (Head Office: Minato-ku, Tokyo; President and CEO: Hiromichi Matsuda; hereinafter “KDDI”) and East Japan Railway Company (Head Office: Shibuya-ku, Tokyo; President and CEO: Yoichi Kise; hereinafter “JR East”) announced that, from June 9, 2026, the number of…
A rare cultural experience combining a 200-year-old sake brewery, chef-crafted cuisine, and immersive storytellingTokyo, Japan — As international travel to Japan reaches unprecedented levels, a new premium experience is inviting global travelers to discover Japan through one of its most iconic…
Up to 5GB/month free available at eligible stations for Japan SIM users linked with JR East’s “Welcome Suica Mobile” KDDI Company(Headquarters: Minato Ward, Tokyo, CEO: Hiromichi Matsuda, hereafter “KDDI”) and East Japan Railway Company(Headquarters: Shibuya Ward, Tokyo, CEO: Yoichi Kise…
The mist utilizes patented ingredients for straightening curls and improving hair texture. Beauty Planning International will handle global expansion.
Trusted Japanese formulations for sensitive and aging skin, Seduce blends additive-free safety with advanced ingredients for healthy, radiant skin worldwide The skincare brand Seduce has begun distribution on global e-commerce platforms, making its products available for purchase in more than 200…
Benjamin Steakhouse Offers an Unforgettable Dining Experience in Tokyo, Osaka, and Kyoto Beloved in New York, the prestigious Benjamin Steakhouse has announced that they will be expanding their restaurants in four locations across Tokyo, Kyoto, and Osaka in Japan, offering guests from around the…
The Osaka Convention & Tourism Bureau (based in Chuo Ward, Osaka City, Osaka Prefecture. Chairman: Hiroshi Mizohata) and KDDI Corporation (based in Chiyoda Ward, Tokyo.
